Know All About SEO New Updates 2017

- December 20, 2018

With the rise of digital media and other digital channels, digital media is now most-hyped, dynamic and influential market. Majority of small and medium-sized business are focusing on competition and achieving more with digital marketing. And to achieve more, you need to look after the latest Google SEO updates. It will help you to keep focused on staying ahead of the competition despite the changes in the SEO trends-

Google Hummingbird Update

This update plays an important role in deciding the rankings of the websites. It is Google’s new search algorithm made up of more than 200 factors directly affecting search results and website ranking. With the huge explosion of the smartphone users in the market, it is not surprising that the biggest change made in Hummingbird SEO update is the capability to have a sharp eye on mobile marketing. It is not only concerned with the focused keyword only but can also recognize the meaning of the phrase or keyword, in even precise and faster manner. Hummingbird SEO pages tend to deliver better results by matching the meaning of the entered phrase or keyword.

Google Penguin Update

Google Penguin update was introduced in the year 2012, mainly focused to catch the websites that are spamming Google’s search results. There were some websites violating Google’s Webmaster Guidelines and it decreased the ranking of such websites. It was primarily focused on penalizing the website using manipulative techniques to achieve high rankings. Therefore, with the release of this update, vital and relevant content would be encouraged and spammy content would be punished.

Google Panda Update

Google Panda Update was released with the intention of delivering the most powerful search filter. It stops websites with lower-quality content to make their way in the top ranking websites in the search results. Moreover, it is updated frequently to maintain the search quality and accuracy accordingly. With the frequent SEO updates, Google Panda can catch sites which got away recently. It doesn’t allow multiple pages with the same keyword and scraped content.

Google Pigeon Update

It is focused on optimizing the local search results. It gives more significant, valuable and accurate local search results with even conventional web search ranking factors. It enhances the distance and location tracking factors for the better location-oriented results. However, changes made in Google Pigeon update also affects the search results in Google Maps and lets the Google offer user locations based results. It can be concluded that this update is delivered with the main goal to offer preference to local search results. It makes location an important factor in search results and strong domains now matter more than ever.

Google Mobile-Friendly Update

As the name states, it is released to give a lift to mobile-friendly sites in the search results. This tool is very effective in bringing more mobile-friendliness in the marketing campaign by including several approaches. It comes with an API Access testing tool. Despite that, it can pick desktop over AMP page for the mobile first index.

If you are looking for a digital marketing agency to promote your business, contact Softuvo Solution as they are a leading digital marketing agency in India.