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Is your SEO rankings getting down? Do you think that your SEO strategy is failing because of Google updates? Well, there are many factors that can affect your SEO rankings. Check out a few reasons that explain why your SEO strategy is failing. Your website user experience is poor One of the biggest failures in a website is poor website experience. According to a few studies, people skip the website if it takes more than 3 seconds to load . If you want to get better web traffic, then you have to provide an enhanced user experience where the user can spend more time. Wondering, how you can increase the UX? You can try these easy ways to enhance the user experience . Site speed: Do you know every second count when you are online. So, if your site takes more time to load, then it will be a big no-no. Speed up the page load time if you want to get desired results. Optimize the headlines: Having an appropriate heading is a must. The heading you choose must describ

With the rise of digital media and other digital channels, digital media is now most-hyped, dynamic and influential market. Majority of small and medium-sized business are focusing on competition and achieving more with digital marketing. And to achieve more, you need to look after the latest Google SEO updates . It will help you to keep focused on staying ahead of the competition despite the changes in the SEO trends- Google Hummingbird Update This update plays an important role in deciding the rankings of the websites. It is Google’s new search algorithm made up of more than 200 factors directly affecting search results and website ranking. With the huge explosion of the smartphone users in the market, it is not surprising that the biggest change made in Hummingbird SEO update is the capability to have a sharp eye on mobile marketing. It is not only concerned with the focused keyword only but can also recognize the meaning of the phrase or keyword, in even precise and faster