3 Check-Out The Reasons Your SEO Strategy Is Failing?

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Is your SEO rankings getting down? Do you think that your SEO strategy is failing because of Google updates? Well, there are many factors that can affect your SEO rankings. Check out a few reasons that explain why your SEO strategy is failing.


Your website user experience is poor

One of the biggest failures in a website is poor website experience. According to a few studies, people skip the website if it takes more than 3 seconds to load. If you want to get better web traffic, then you have to provide an enhanced user experience where the user can spend more time. Wondering, how you can increase the UX?

You can try these easy ways to enhance the user experience.
  • Site speed: Do you know every second count when you are online. So, if your site takes more time to load, then it will be a big no-no. Speed up the page load time if you want to get desired results.
  • Optimize the headlines: Having an appropriate heading is a must. The heading you choose must describe the content that follows. Give your audience what they are looking for.
  • Use of media: It is important to have constant interactions with the audiences. Otherwise, all the efforts will be a waste. To enhance the user experience you can add more images, videos, and charts.

Don’t use the outdated tactics

We all know SEO changes every day, thanks to constant updates of Google. If your SEO efforts are not giving you fruitful results, then you need to look at the tactics. What are the old tactics? We will give you a few examples.

  • Long-tail keywords only: Are you just focusing on one long-tail keyword? Well, if that’s a yes, then you will surely get crushed. So, don’t focus on that.

  • Keyword stuffing: A big No! Are you just repeating only one keyword again and again? It’s outdated and if you do keyword stuffing then you may end up with a Google penalty.

  • Poor Links: You cannot simply buy links! You need to use high-quality links and that too from an authoritative source.

Your target keywords are not receiving enough search volume

Yes, we know how tricky it is to measure the accurate keywords. But, it is important to know which keywords to target. No matter how amazing the content you have written, it will be of no use if nobody will search for it. Plenty of campaigns failed because the keywords they didn’t use the right keyword. To get the best results, it is important to be sure that the keyword you are targeting should have search volume. Not just that, the content must be relevant to the keyword, otherwise, it's of no use.

Well, there are hundreds of reasons that may affect your SEO strategy. Google keeps coming up with new updates, it is important to keep all that in mind while planning your business goals.

Sounds too technical? Drop us a message below to discuss your projects and build the best SEO strategy from our digital marketing experts.

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