Softuvo Solutions

The uncanny world of digital marketing is reaching new heights every day. Remember when voice search, Artificial Intelligence paved the way for the online world, these created a big sensation, but now they are now one of the digital marketing trends . And, why not? The competition is so tough outside that the marketers look for new ways to bring innovative changes in the digital world. The audiences too have become really smart in evaluating the things, so the same old tricks won’t help you get the engagement. To keep up with the pace of the changing graphs, it is really vital to stay updated with the latest digital marketing trends .  Every year we see new digital marketing trends , and this year is no different. We bring you the list of top trends that you must follow if you want to stand out amongst the rest. Let’s jump to the points. Personalization Is A Must Oh yes, we all know that ‘Content is the King.’ and, we truly abide by this rule. Using interactive content to connect w...

  Are you searching for innovative ways to connect with your audiences? Start planning a social media strategy ? Yes, a good social media strategy can do wonders for your business. We are in this socio-digital age where social media is the best way to connect with your audiences. With the help of social media, you can effectively connect with the audiences and establish a strong customer base. We all are very well aware of the popularity of social media. It’s time to make the most of these channels. In this blog, we will be discussing a few reasons why your business should focus on social media strategies. Let’s find the details. Social-Media-Strategy Humanize Your Brand It is really important to show the human side of the brand. The customers want to know how the brand is looking for their best interests. Is the product/service you are selling any beneficial for them? Does the brand value customer needs? Well, audiences expect the brand to serve them in the best interest. If you...

COVID19 has left several businesses with huge downfall and all we can hope is to retain your existing customers. Yes, you read it right! While our economy is having a low time, it has become difficult to keep customers loyal to the brand.  If you are struggling to keep your customer loyal during the COVID19 times, then this blog is for you. Here are a few tips that will help you increase customer loyalty towards your brand. Check out the details! Be Available For Your Customers Around The Clock Do you know more than 85% of customers expect brands to respond within an hour? And, almost 30% of the customers want the brand to respond within 15 minutes or less. However, in reality, it is tough to do the same. So, what’s the solution? Well, brands can use automated chatbots to handle customer queries and stay available for the clients 24/7. Isn’t that easy and efficient? Try To Offer Services Virtually We know how COVID19 has put millions of people under the lockdown. So, waiting fo...

The mobile app industry has seen a lot of boom in recent years. The ease of accessing the products and services just by sitting home has comforted many lives. The COVD-19 crisis has also urged more users to invest in mobile app development. Today, when most people are in a lockdown situation, mobile apps are the only way to interact with others. So, if you are planning to make your next business investment, then app development is a great option. With so many mobile app development companies out there, choosing the right one is a daunting task. Wondering, how to choose the right company? We will help! Mobile App Development Here is a quick guide on how to select the best app development . Let’s read the details! Experience Well, experience does matter. While choosing a mobile app development company , you need to look out at their experience. A company that has years of experience in the field will have more knowledge about technology and tools. Not just that, they wil...

Every day we get to see a new mobile app launching . It’s not a rat-race, it has become the need for businesses . No matter with motive you are launching an app, but there are a few features that your mobile app must-have. These features help in making your app popular and user-friendly. Want to know what those features are? Read on to know the details. Responsive Design The design of your mobile app can help in attracting more users. The mobile design has to be responsive. It should be able to support all the mobile operating systems and work effectively on any mobile device. We often see mobile apps displaying - “Only for Android users .” Well, such apps are restricted only to the Android users and cannot be used on the iOS operating systems . This will automatically restrict some users to use your app, which you obviously don’t want. So, make sure you create an app that works on all systems. Search Feature Nobody has time to scroll down to find what may int...

What according to you is the best way to connect with your audience? In this digital age, social media is probably the best way to connect with your audience . Social media helps in understanding your audience and help in creating an effective customer base. Creating content that resonates with your audience will help in building loyal customers for your business. We all know the popularity and power of using social media platforms. Today, we will be discussing a few reasons why your business needs to focus on social media strategies. Let’s read out the details. Humanize Your Brand If you want to connect with  your audience, then you need to show the human side of your brand. How your brand is looking for the best interests of your customers? How your brand is embracing the brand values? Is your product really working for them? You need to work on these things if you want to gain a loyal audience. For this, you can introduce your audience to the people behind t...

In this age of digitalization, marketing your business online is a must. Digital marketing services have become the need of the hour for businesses today. If you want to make a lasting impression on your audiences,  then you have to come with new ideas every time. Today, we will discuss a few ways that can help to market your business online. Keep reading to know the details. Don’t just rely on your website, explore social media Do you think having an official website is enough to get the user’s attention? Well, that’s wrong! A website alone cannot provide you with the best results, you need to have an omnichannel approach. Wondering, what does that mean? It means that you should focus on more than one platform. Social media has become a part and parcel of everyone’s life. Staying updated on various social media platforms like - Facebook, Twitter, LinkedIn , and Instagram can help you gain the customer’s attention. Make business profiles, and keep the platform updati...

The E-commerce sector has seen a lot of growth in the past few years. And, the graph is not going to stop in the future as well. If you want your business to stay ahead of your competitors, then you have to stay updated with the latest trends. As 2020, is just around the corner, we will discuss a few e-commerce trends that can accelerate your business growth.  e-commerce trends Artificial Intelligence The smart technology Artificial Intelligence can help in learning individual habits using the customer’s data. With AI you can easily generate automated emails and add a touch of personalization in your campaigns. Predictive analysis is another interesting area which will be a hot trend this year. The analysis helps to generate the data by checking the predictions of historic data. Example - Predictive analysis can be used in marketing campaigns and can predict the best time to send emails and get better conversion rates. Voice Search We have to admit it, voice...

There is always a tug of war between Android and iOS . While both have their own pros and cons and choosing between one is tough. However, today we will discuss why the iOS platform is a more adaptable option. Let’s have a look at a few reasons that explains why it is best to choose the iOS platform for your next business app idea. Device’s hardware We all know, Apple is known for offering world-class hardware components. The brand never compromises with the quality and that is what makes them the favorite app development platform. When we talk about Android, it tends to have lower aesthetic levels. One can easily access the platform in budget devices. Not just that, the quality of construction materials is low. Investing in iOS is a smart decision if you want to create an app where functionality depends on the app. Seamless experience Well, Apple devices have effective processors in comparison to other app platforms. This means the apps run faster and more fluid,...

Is your SEO rankings getting down? Do you think that your SEO strategy is failing because of Google updates? Well, there are many factors that can affect your SEO rankings. Check out a few reasons that explain why your SEO strategy is failing. Your website user experience is poor One of the biggest failures in a website is poor website experience. According to a few studies, people skip the website if it takes more than 3 seconds to load . If you want to get better web traffic, then you have to provide an enhanced user experience where the user can spend more time. Wondering, how you can increase the UX? You can try these easy ways to enhance the user experience . Site speed: Do you know every second count when you are online. So, if your site takes more time to load, then it will be a big no-no. Speed up the page load time if you want to get desired results. Optimize the headlines: Having an appropriate heading is a must. The heading you choose must describ...

Are you starting off with a small scale business? Don’t you think you are missing something? Well, we are talking about having a professional website. We are living in the age of the Internet where everything is going digital. Wondering, why your small business needs a professional website design ? Today, we will guide you with a few compelling reasons why your business needs outstanding design. Credibility One of the top reasons why businesses opt for professional websites is the credibility they gain. To get the information, people seek help from the internet. Having a website that has a professional design and great user-experience will automatically win the hearts of the audiences. Remember, people, open a website to gain information, and if your website fails to do so, then it's of no use. DIY website will be of no use. The professionals will create a website that will cater to your business needs and help in better customer engagement. Saves your money in the long ru...

Digital marketing has become an important part of businesses today. All reputed companies invest a huge amount of money in digital marketing services . But, to have online success, it is important to have the right digital marketing strategies. To get the best results, you need to choose a digital marketing agency. Hiring a reputed company with complete digital marketing experts will help you reach great business heights and create an effective online presence. Many of you must be wondering, why should we spend money on these digital professionals ? Well, there are many reasons to hire the best digital marketing services in India. Let’s check out the few reasons. Skills and Expertise One of the major benefits of hiring professional services is their experience. When you hire a team of digital experts you obviously expect a skill set which can provide you efficient results. There are various campaigns run online and to have the top rankings, it is important to have...

So, you have a great business idea in your mind and you are looking forward to executing that idea. Wait! You can’t keep the same website layout for years. You need to change with the latest web trends and look for more creative ways to engage with the users. Wondering, how? Simply hire professional web development services . Yes, you read it right! If you want a pleasing website to represent your business, then you need to hire the experts. Having doubts about hiring professional services? Well, you should not be having any! Below is a list of a few benefits of hiring web development services . Check out the details. Eye-pleasing website   The first thing the visitor's notice on the website is how it looks. If you don’t have an attractive website, the visitors might skip yours. Today, more and more companies are investing in website creation. And, if you want your business to stand out among the competitors, then you need to present your audience with something ne...